Web3 Community
Web3 Community
Growth & Marketing
Growth & Marketing
Strategy
Strategy
I help startup companies and blockchain projects build engaged communities that drive real adoption combining strategic thinking with hands-on execution.
I help startup companies and blockchain projects build engaged communities that drive real adoption combining strategic thinking with hands-on execution.
Why Web3 Marketing is Different
Why Web3 Marketing is Different
Traditional marketing doesn't work in crypto. Web3 projects need communities that believe in the mission, users who become evangelists, and activation campaigns that reward early adopters.
Traditional marketing doesn't work in crypto. Web3 projects need communities that believe in the mission, users who become evangelists, and activation campaigns that reward early adopters.
Strategy
Strategy
Strategy
Community Building
Community Building
Community Building
Activation
Activation
Activation
Growth
Growth
Growth
My Services
Comprehensive Web3 marketing solutions tailored to your project's unique needs
Comprehensive Web3 marketing solutions tailored to your project's unique needs
Community Growth & Management
Building and activating engaged communities on Telegram, Discord, and social platforms. I handle everything from moderation strategy to ambassador programs and sentiment analysis.
WHAT YOU GET:
Community setup, daily engagement, growth campaigns, sentiment tracking, crisis management
BEST FOR:
Pre-launch projects, protocols scaling from 0-10K members
Community Growth & Management
Building and activating engaged communities on Telegram, Discord, and social platforms. I handle everything from moderation strategy to ambassador programs and sentiment analysis.
WHAT YOU GET:
Community setup, daily engagement, growth campaigns, sentiment tracking, crisis management
BEST FOR:
Pre-launch projects, protocols scaling from 0-10K members
Community Growth & Management
Building and activating engaged communities on Telegram, Discord, and social platforms. I handle everything from moderation strategy to ambassador programs and sentiment analysis.
WHAT YOU GET:
Community setup, daily engagement, growth campaigns, sentiment tracking, crisis management
BEST FOR:
Pre-launch projects, protocols scaling from 0-10K members
Community Growth & Management
Building and activating engaged communities on Telegram, Discord, and social platforms. I handle everything from moderation strategy to ambassador programs and sentiment analysis.
WHAT YOU GET:
Community setup, daily engagement, growth campaigns, sentiment tracking, crisis management
BEST FOR:
Pre-launch projects, protocols scaling from 0-10K members
Social Media & Content Strategy
Crypto-native content for Twitter, LinkedIn, and newsletters. I create threads, educational content, and thought leadership that resonates with Web3 audiences.
WHAT YOU GET:
Content calendar, daily posts, thread writing, community conversations, analytics
BEST FOR:
Projects needing consistent brand voice and engagement
Social Media & Content Strategy
Crypto-native content for Twitter, LinkedIn, and newsletters. I create threads, educational content, and thought leadership that resonates with Web3 audiences.
WHAT YOU GET:
Content calendar, daily posts, thread writing, community conversations, analytics
BEST FOR:
Projects needing consistent brand voice and engagement
Social Media & Content Strategy
Crypto-native content for Twitter, LinkedIn, and newsletters. I create threads, educational content, and thought leadership that resonates with Web3 audiences.
WHAT YOU GET:
Content calendar, daily posts, thread writing, community conversations, analytics
BEST FOR:
Projects needing consistent brand voice and engagement
Commuity Activation Quests
Design and manage reward campaigns, testnet incentives, NFT drops, and loyalty programs that turn passive followers into active participants.
WHAT YOU GET:
Quest design, platform setup (Zealy, Galxe, etc.), reward distribution, performance tracking
BEST FOR:
Token launches, protocol adoption, community retention
Commuity Activation Quests
Design and manage reward campaigns, testnet incentives, NFT drops, and loyalty programs that turn passive followers into active participants.
WHAT YOU GET:
Quest design, platform setup (Zealy, Galxe, etc.), reward distribution, performance tracking
BEST FOR:
Token launches, protocol adoption, community retention
Commuity Activation Quests
Design and manage reward campaigns, testnet incentives, NFT drops, and loyalty programs that turn passive followers into active participants.
WHAT YOU GET:
Quest design, platform setup (Zealy, Galxe, etc.), reward distribution, performance tracking
BEST FOR:
Token launches, protocol adoption, community retention
Marketing Strategy & Program Management
End-to-end marketing roadmaps, competitive analysis, positioning, and go-to-market strategy. I coordinate teams and execute complex campaigns across multiple channels.
WHAT YOU GET:
90-day roadmap, messaging framework, channel strategy, team coordination, monthly reporting
BEST FOR:
Projects raising funds or preparing for launch
Marketing Strategy & Program Management
End-to-end marketing roadmaps, competitive analysis, positioning, and go-to-market strategy. I coordinate teams and execute complex campaigns across multiple channels.
WHAT YOU GET:
90-day roadmap, messaging framework, channel strategy, team coordination, monthly reporting
BEST FOR:
Projects raising funds or preparing for launch
Marketing Strategy & Program Management
End-to-end marketing roadmaps, competitive analysis, positioning, and go-to-market strategy. I coordinate teams and execute complex campaigns across multiple channels.
WHAT YOU GET:
90-day roadmap, messaging framework, channel strategy, team coordination, monthly reporting
BEST FOR:
Projects raising funds or preparing for launch
UX/UI Design & Web Development
Landing pages, website components, and digital experiences built on Framer. Clean, modern designs that convert visitors into community members.
WHAT YOU GET:
Framer websites, component libraries, responsive designs, brand guidelines
BEST FOR:
Projects needing professional web presence quickly
Web3 Event Management
Hackathons, token launches, meetups, and conference presence. Experienced with 550+ participant events.
WHAT YOU GET:
Event strategy, promotion, logistics, community coordination, post-event follow-up
BEST FOR:
Projects doing IRL activations or hackathons
Featured Projects
Real results from real projects
Marketing Operations & Community Manager
CHALLENGE
Build awareness and engaged community for Bulgaria's top Ethereum event while managing complex logistics and partnerships.
WHAT I DID
✔️ Co-founded Eastern Europe's Largest Ethereum Conference, which is still ongoing and scaling up
✔️ Led marketing and community for ETHSofia, covering PR, CRM, content, automation, and paid ads
✔️ Managed community partnerships and press, copywriting and blogging
✔️ Built an active community through social media, CRM tools, Telegram, and events.
RESULTS
Still ongoing. ETHSofia continues scaling up and cement its presence in the European blockchain scene as the Eastern Europe Web3 hub, attracting 80+ speakers and 550+ attendees in 2025. In 2026, we're scaling even further. Stay tuned for some exciting updates.
Marketing Operations & Community Manager
CHALLENGE
Build awareness and engaged community for Bulgaria's top Ethereum event while managing complex logistics and partnerships.
WHAT I DID
✔️ Co-founded Eastern Europe's Largest Ethereum Conference, which is still ongoing and scaling up
✔️ Led marketing and community for ETHSofia, covering PR, CRM, content, automation, and paid ads
✔️ Managed community partnerships and press, copywriting and blogging
✔️ Built an active community through social media, CRM tools, Telegram, and events.
RESULTS
Still ongoing. ETHSofia continues scaling up and cement its presence in the European blockchain scene as the Eastern Europe Web3 hub, attracting 80+ speakers and 550+ attendees in 2025. In 2026, we're scaling even further. Stay tuned for some exciting updates.
Marketing Operations & Community Manager
CHALLENGE
Build awareness and engaged community for Bulgaria's top Ethereum event while managing complex logistics and partnerships.
WHAT I DID
✔️ Co-founded Eastern Europe's Largest Ethereum Conference, which is still ongoing and scaling up
✔️ Led marketing and community for ETHSofia, covering PR, CRM, content, automation, and paid ads
✔️ Managed community partnerships and press, copywriting and blogging
✔️ Built an active community through social media, CRM tools, Telegram, and events.
RESULTS
Still ongoing. ETHSofia continues scaling up and cement its presence in the European blockchain scene as the Eastern Europe Web3 hub, attracting 80+ speakers and 550+ attendees in 2025. In 2026, we're scaling even further. Stay tuned for some exciting updates.
Marketing Operations & Community Manager
CHALLENGE
Build awareness and engaged community for Bulgaria's top Ethereum event while managing complex logistics and partnerships.
WHAT I DID
✔️ Co-founded Eastern Europe's Largest Ethereum Conference, which is still ongoing and scaling up
✔️ Led marketing and community for ETHSofia, covering PR, CRM, content, automation, and paid ads
✔️ Managed community partnerships and press, copywriting and blogging
✔️ Built an active community through social media, CRM tools, Telegram, and events.
RESULTS
Still ongoing. ETHSofia continues scaling up and cement its presence in the European blockchain scene as the Eastern Europe Web3 hub, attracting 80+ speakers and 550+ attendees in 2025. In 2026, we're scaling even further. Stay tuned for some exciting updates.
Marketing Program Manager & Community Coordinator
CHALLENGE
Build community programs and coordinate cross-functional marketing for the Internet Computer Protocol ecosystem.
WHAT I DID
✔️ Coordinated cross-functional teams and marketing functions
✔️ Managed community engagement, CRM, and content development
✔️ Organized educational webinars across multiple outlets
✔️ Built collaboration tools to optimize distribution across channels
RESULTS
Effective content distribution, strong community programs, increased ecosystem engagement
Marketing Program Manager & Community Coordinator
CHALLENGE
Build community programs and coordinate cross-functional marketing for the Internet Computer Protocol ecosystem.
WHAT I DID
✔️ Coordinated cross-functional teams and marketing functions
✔️ Managed community engagement, CRM, and content development
✔️ Organized educational webinars across multiple outlets
✔️ Built collaboration tools to optimize distribution across channels
RESULTS
Effective content distribution, strong community programs, increased ecosystem engagement
Marketing Program Manager & Community Coordinator
CHALLENGE
Build community programs and coordinate cross-functional marketing for the Internet Computer Protocol ecosystem.
WHAT I DID
✔️ Coordinated cross-functional teams and marketing functions
✔️ Managed community engagement, CRM, and content development
✔️ Organized educational webinars across multiple outlets
✔️ Built collaboration tools to optimize distribution across channels
RESULTS
Effective content distribution, strong community programs, increased ecosystem engagement
Marketing Program Manager & Community Coordinator
CHALLENGE
Build community programs and coordinate cross-functional marketing for the Internet Computer Protocol ecosystem.
WHAT I DID
✔️ Coordinated cross-functional teams and marketing functions
✔️ Managed community engagement, CRM, and content development
✔️ Organized educational webinars across multiple outlets
✔️ Built collaboration tools to optimize distribution across channels
RESULTS
Effective content distribution, strong community programs, increased ecosystem engagement
Marketing & Digital Communications Lead
CHALLENGE
Transform traditional foundation's digital presence and create engaging campaigns for diverse audiences.
WHAT I DID
✔️ Led development and optimization of digital platforms
✔️ Managed content, web design, SEO, and data analytics
✔️ Created strategic communications across campaigns, social media, and events
✔️ Currently leading rebranding and new website development
RESULTS
Still ongoing. Enhancing digital presence, improved audience engagement, modernized brand positioning
Marketing & Digital Communications Lead
CHALLENGE
Transform traditional foundation's digital presence and create engaging campaigns for diverse audiences.
WHAT I DID
✔️ Led development and optimization of digital platforms
✔️ Managed content, web design, SEO, and data analytics
✔️ Created strategic communications across campaigns, social media, and events
✔️ Currently leading rebranding and new website development
RESULTS
Still ongoing. Enhancing digital presence, improved audience engagement, modernized brand positioning
Marketing & Digital Communications Lead
CHALLENGE
Transform traditional foundation's digital presence and create engaging campaigns for diverse audiences.
WHAT I DID
✔️ Led development and optimization of digital platforms
✔️ Managed content, web design, SEO, and data analytics
✔️ Created strategic communications across campaigns, social media, and events
✔️ Currently leading rebranding and new website development
RESULTS
Still ongoing. Enhancing digital presence, improved audience engagement, modernized brand positioning
Marketing & Digital Communications Lead
CHALLENGE
Transform traditional foundation's digital presence and create engaging campaigns for diverse audiences.
WHAT I DID
✔️ Led development and optimization of digital platforms
✔️ Managed content, web design, SEO, and data analytics
✔️ Created strategic communications across campaigns, social media, and events
✔️ Currently leading rebranding and new website development
RESULTS
Still ongoing. Enhancing digital presence, improved audience engagement, modernized brand positioning
How I Work
Comprehensive Web3 marketing solutions tailored to your project's unique needs
Phase 1
Discovery
Week 1
Deep dive into your project, goals, and current community health
Competitive analysis and market positioning
Identify quick wins and growth blockers
Phase 2
Strategy
Week 2
Develop 90-day marketing roadmap
Create messaging framework and content pillars
Plan activation campaigns and community milestones
Phase 3
Execution
Week 3-12
Launch and grow communities across platforms
Create and publish daily content
Run activation campaigns and track performance
Phase 4
Optimization
Ongoing
Weekly analytics and community sentiment reports
Monthly strategy adjustments based on data
Continuous testing and improvement
How I Work
Comprehensive Web3 marketing solutions tailored to your project's unique needs
Phase 1
Discovery
Week 1
Deep dive into your project, goals, and current community health
Competitive analysis and market positioning
Identify quick wins and growth blockers
Phase 2
Strategy
Week 2
Develop 90-day marketing roadmap
Create messaging framework and content pillars
Plan activation campaigns and community milestones
Phase 3
Execution
Week 3-12
Launch and grow communities across platforms
Create and publish daily content
Run activation campaigns and track performance
Phase 4
Optimization
Ongoing
Weekly analytics and community sentiment reports
Monthly strategy adjustments based on data
Continuous testing and improvement
How I Work
Comprehensive Web3 marketing solutions tailored to your project's unique needs
Phase 1
Discovery
Week 1
Deep dive into your project, goals, and current community health
Competitive analysis and market positioning
Identify quick wins and growth blockers
Phase 2
Strategy
Week 2
Develop 90-day marketing roadmap
Create messaging framework and content pillars
Plan activation campaigns and community milestones
Phase 3
Execution
Week 3-12
Launch and grow communities across platforms
Create and publish daily content
Run activation campaigns and track performance
Phase 4
Optimization
Ongoing
Weekly analytics and community sentiment reports
Monthly strategy adjustments based on data
Continuous testing and improvement
How I Work
Comprehensive Web3 marketing solutions tailored to your project's unique needs
Phase 1
Discovery
Week 1
Deep dive into your project, goals, and current community health
Competitive analysis and market positioning
Identify quick wins and growth blockers
Phase 2
Strategy
Week 2
Develop 90-day marketing roadmap
Create messaging framework and content pillars
Plan activation campaigns and community milestones
Phase 3
Execution
Week 3-12
Launch and grow communities across platforms
Create and publish daily content
Run activation campaigns and track performance
Phase 4
Optimization
Ongoing
Weekly analytics and community sentiment reports
Monthly strategy adjustments based on data
Continuous testing and improvement
My Background
I grew up in Bulgaria and have been drawn to creativity, marketing and community building from an early age. As a teenager, I built online forums and fan communities around the bands I loved and organized in-person meetups, which showed me the power of shared interests and well-nurtured communities.
My first practical marketing experience came through my family’s restaurant. Although my role was operational, I naturally took ownership of building their online presence, setting up Facebook pages and shaping how the business connected with customers online.
I later moved into affiliate marketing, where I learned performance-driven strategies, CRM optimization and conversion-focused communication. This is also where I developed a lasting interest in newsletters and structured messaging.
In 2022, I transitioned fully into Web3 marketing through the DFINITY Foundation and became deeply involved in the Web3 events scene, co-founding one of the largest Web3 conferences in the Balkans. Today, I live in Switzerland and work independently, helping smaller teams bring structure, clarity and creativity to their marketing in fast-moving environments like Web3.
I grew up in Bulgaria and have been drawn to creativity, marketing and community building from an early age. As a teenager, I built online forums and fan communities around the bands I loved and organized in-person meetups, which showed me the power of shared interests and well-nurtured communities.
My first practical marketing experience came through my family’s restaurant. Although my role was operational, I naturally took ownership of building their online presence, setting up Facebook pages and shaping how the business connected with customers online.
I later moved into affiliate marketing, where I learned performance-driven strategies, CRM optimization and conversion-focused communication. This is also where I developed a lasting interest in newsletters and structured messaging.
In 2022, I transitioned fully into Web3 marketing through the DFINITY Foundation and became deeply involved in the Web3 events scene, co-founding one of the largest Web3 conferences in the Balkans. Today, I live in Switzerland and work independently, helping smaller teams bring structure, clarity and creativity to their marketing in fast-moving environments like Web3.
What People Say
"Martina demonstrates a high level of initiative, independence, and professional engagement from the very beginning. She works autonomously, provides valuable insights, and integrates seamlessly into any team thanks to her excellent interpersonal skills."
Serge Rezzi
Chief Executive Officer, SNHf
"Martina demonstrates a high level of initiative, independence, and professional engagement from the very beginning. She works autonomously, provides valuable insights, and integrates seamlessly into any team thanks to her excellent interpersonal skills."
Serge Rezzi
Chief Executive Officer, SNHf
"Martina demonstrates a high level of initiative, independence, and professional engagement from the very beginning. She works autonomously, provides valuable insights, and integrates seamlessly into any team thanks to her excellent interpersonal skills."
Serge Rezzi
Chief Executive Officer, SNHf
"Martina has been instrumental in our project's success. She is organized, detail-oriented, and innovative when it comes to design work and process management. Her organizational skills allow her to manage multiple projects at once, under tight deadlines without sacrificing quality."
William Laurent
Editor in Chief, Fastblocks.com
"Martina has been instrumental in our project's success. She is organized, detail-oriented, and innovative when it comes to design work and process management. Her organizational skills allow her to manage multiple projects at once, under tight deadlines without sacrificing quality."
William Laurent
Editor in Chief, Fastblocks.com
"Martina has been instrumental in our project's success. She is organized, detail-oriented, and innovative when it comes to design work and process management. Her organizational skills allow her to manage multiple projects at once, under tight deadlines without sacrificing quality."
William Laurent
Editor in Chief, Fastblocks.com
"Martina is a creative, resourceful, and proactive professional who independently seeks solutions and consistently supports her team. She is known as a dependable and reliable colleague who takes pride in her work and the connections she builds."
Kristiana Georgieva
Affiliate Manager, William Hill
"Martina is a creative, resourceful, and proactive professional who independently seeks solutions and consistently supports her team. She is known as a dependable and reliable colleague who takes pride in her work and the connections she builds."
Kristiana Georgieva
Affiliate Manager, William Hill
"Martina is a creative, resourceful, and proactive professional who independently seeks solutions and consistently supports her team. She is known as a dependable and reliable colleague who takes pride in her work and the connections she builds."
Kristiana Georgieva
Affiliate Manager, William Hill
"One of Martina’s notable strengths is her ability to adapt to new challenges. She consistently seeks opportunities to improve her expertise. She is a reliable team player who demonstrates dedication, professionalism, and enthusiasm in every task she undertakes."
Riccardo Coli
Chief of Staff, DFINITY Foundation
"One of Martina’s notable strengths is her ability to adapt to new challenges. She consistently seeks opportunities to improve her expertise. She is a reliable team player who demonstrates dedication, professionalism, and enthusiasm in every task she undertakes."
Riccardo Coli
Chief of Staff, DFINITY Foundation
"One of Martina’s notable strengths is her ability to adapt to new challenges. She consistently seeks opportunities to improve her expertise. She is a reliable team player who demonstrates dedication, professionalism, and enthusiasm in every task she undertakes."
Riccardo Coli
Chief of Staff, DFINITY Foundation
Service Packages
Transparent pricing for every stage of your project
Launch Package
Perfect for pre-launch or newly launched projects
CHF 18,000
/3 months
3-month engagement
Complete marketing strategy & roadmap
Community setup (Telegram/Discord)
Content calendar & execution
Community activation campaigns
Weekly reporting & optimization
Social media presence (Twitter, LinkedIn)
Launch Package
Perfect for pre-launch or newly launched projects
CHF 18,000
/3 months
3-month engagement
Complete marketing strategy & roadmap
Community setup (Telegram/Discord)
Content calendar & execution
Community activation campaigns
Weekly reporting & optimization
Social media presence (Twitter, LinkedIn)
Growth Retainer
For projects ready to scale their community
CHF 6000
/month
Ongoing community management
Daily social media & content
Community setup (Telegram/Discord)
Newsletter management
Strategy adjustments
Growth Retainer
For projects ready to scale their community
CHF 6000
/month
Ongoing community management
Daily social media & content
Community setup (Telegram/Discord)
Newsletter management
Strategy adjustments
Strategic Advisory
For teams that need direction, not execution
CHF 4000
/month
Monthly strategy sessions (4 hours)
Marketing roadmap & planning
Community health analysis
Campaign review & optimization
Access via Telegram/email
Strategic Advisory
For teams that need direction, not execution
CHF 4000
/month
Monthly strategy sessions (4 hours)
Marketing roadmap & planning
Community health analysis
Campaign review & optimization
Access via Telegram/email
Web Design
Web design + Landing Pages
Starting at CHF 2500
Landing pages
Component libraries
Brand design systems
Responsive designs
SEO optimization
Analytics Integration
Web Design
Web design + Landing Pages
Starting at CHF 2500
Landing pages
Component libraries
Brand design systems
Responsive designs
SEO optimization
Analytics Integration
Ready to Build your Community?
All packages can be customized to fit your specific needs. Book a strategy call to discuss your project and get a tailored proposal.
Book a 30-min talk